\ Nitro MarTech

The most effective way to convert prospect databases is through marketing automation and database marketing programs built on it. The main reason for this is that digital channels are now the defining stages of most customer journeys and decision-making processes. It used to be enough to have a brochure online -

Today, service and brand websites and other online and digital interfaces are performing a very multi-faceted role.

Visitors' digital footprint - along with data captured from other sources, or from CRM and other case management systems, is captured in Nitro's proprietary and/or 3rd party marketing automation software, with GDPR compliant declarations.

The basic data is passed through a segmentation process, partly built-in and partly driven by artificial intelligence, to build unique profiles. This creates the opportunity for personalised communication, with dynamically structured messages delivered to users through multiple channels.

Rules and automated communication flows are built to trigger the right response: getting to the next desired point in the customer journey, ultimately leading to a purchase or re-purchase decision.

Related services in the division

  • Marketing automation packages

    We offer a fast-to-implement data-driven sales \ marketing solution for all market players. Our packages are designed to be implemented by companies with smaller databases, newsletter marketers with greater ambitions (and database segmentation ideas), and e-merchants who want to communicate with an audience of hundreds of thousands in a personalized manner.

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  • Performance analysis and business intelligence

    Our data analysis and consulting team implement a managerial representation of actual business performance in a short lead time, from performance analysis audit to defining KPIs and developing a measurement plan to implementing automatically updated data visualization tools, dashboards, and executive summaries.

    Learn more