News and articles on Nitro and other relevant information

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Pitbull West Coast emerges as a distinctive clothing brand rooted in the vibrant culture of California. Drawing inspiration from the dynamic blend of street culture and combat sports, the brand stands out for its fusion of style, quality, and comfort. The collections, pulsating with energy, showcase sportswear and streetwear that seamlessly transition from training sessions to everyday wear. Meticulous craftsmanship and a keen eye for detail characterize Pitbull West Coast, offering not just style but durability and functionality. Tailored cuts, premium materials, and iconic designs define each piece, providing individuals with an avenue to express their individuality and passion for sport.

Listen to your customers with the SALESmanago's Customer Preference Center!

Hyper-personalization or 1:1 segmentation allows you to create personalized offers for each recipient. How can you apply it? We brought 5 examples.

In the world of e-commerce, understanding customer behavior is the key to greater customer engagement and ultimately higher revenue.

And this is where marketing automation based on RFM (Recency, Frequency, Monetary) is almost essential.

Segmentation has been around for quite some time already, but it resembled more of an uncut diamond – rough and not really visible. With the ongoing changes in technology used for gathering data and new generations of consumers, who require highly personalized content, updating data segmentation has become crucial. Segmented campaigns can bring up to 760% revenue growth for companies, so if you want to keep up with the biggest industry players, you must do it properly.

eCommerce has become a vast industry with millions of products and millions of potential customers. It’s no surprise that companies are turning to Customer Data Platforms (CDPs) to gain a competitive edge. 

The Definitive Guide to Deep Integration between Traditional Online Marketing, Mobile… and something more.

E-commerce presents many challenges, but with a well-chosen marketing automation, you can easily overcome many difficulties. You can use it to automate your processes, coordinate the messages of your channels and communicate with your customers in a personalized way.

We are excited to announce that SALESmanago, a leading eCommerce solution provider, will be attending the Ecommerce Expo in Budapest on February 29, 2024, at Lurdy Ház

The 8a.pl company offers a wide selection of outdoor clothing, both for women, men and children, as well as footwear and equipment from the best producers. It chooses the highest quality products, and already offers three hundred carefully selected brands.

If you're in the hiking accessories and equipment business and want to reach your target audience effectively, marketing automation is what you need. Read on to learn the best markaut tips and practices.

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Wondering how to support the digital marketing activities of a tourism business? Now you can get an insight.

In this blog article, we'll show you how you can use marketing automation tricks to increase learner satisfaction and generate above-average revenue and brand awareness.

Today, more and more companies are recognising the potential of loyalty programmes, but few know how to set up a system that works effectively and creates real value.

Recognising this, our highly experienced and experienced team has developed the Nitro methodology, which focuses on agility and can make your loyalty programme a success. See why!

What people want is not a new lipstick or serum, but a new sensation.  
With the right marketing, you can achieve that. The solution lies in automation.

In the fast-paced world of e-commerce marketing, two seemingly opposing values collide: Barbie's creative charm and J. Robert Oppenheimer's analytical skills.

How can your loyalty programme contribute to the success of your online shop? We'll show you!

Tanners Wine Merchant is a family business based in England, with a wide range of products and numerous international awards.  

Approximately half of the company's sales are to quality-conscious hotels and restaurants, and the other half to private and corporate customers nationwide.

Analysing historical data is crucial to understanding customer behaviour, predicting their future activities and making informed business decisions.

Competition in e-commerce is increasing. To stand out as an online shop owner in a crowded online space, you need to keep up with the latest digital solutions.

One of these must-have marketing automation tools is the AI-generated product recommendation tool, which can help you figure out who to recommend your products to light years more efficiently.

Now you'll learn four AI product recommendation methods that can help you market more effectively online.

Tourism is an industry where customer satisfaction is a priority.  

Travel agents need to find effective ways to not only stand out from the competition, but also improve the customer experience. Marketing automation can help.

In this blog article, we'll tell you how you can use this cool tool to achieve both goals.

One of the most important tools in the world of digital marketing is the third-party cookie, which Google is phasing out completely by 2024. While this is a concern for many companies, there's no need to panic. With new challenges come new opportunities.

In this article, we've put together a round-up of how you can prepare for a new era of data mining.

What is the most effective strategy to communicate with your customers: single channel, multi-channel or omni-channel?

All three approaches have their advantages and disadvantages.

The choice will always depend on the purpose of your business, your target audience and the resources available to you.  

Stick with us and there will be no question which one to choose!

With SALESmanago, Yves Rocher in Poland has increased the effectiveness of its emails by around 1200% (compared to mass product communication) and achieved 30% of new visitors purchasing products displayed on personalised banners through website personalisation.

Today's retail destinations face more competition than ever before, challenging them to attract and retain shoppers cost-effectively. Customer expectations are also rising, driven by new digital technologies designed to enhance the shopping experience.

Location-based marketing (LBM) is a direct marketing strategy that uses the location of a mobile device to alert the device owner to an offer from a nearby business.

Multichannel marketing is the practice whereby companies engage with customers through multiple channels, directly and indirectly, to sell goods and services. Companies use direct channels, those through which the company proactively reaches the customer -- such as stores, catalogues and direct mail -- or indirect channels, through which content is distributed via websites or social media, also known as inbound marketing. 

Engaging customers is key to achieving repeat sales, and it is also well known that it is usually much easier and cheaper to get repeat business from existing customers than to get new ones from scratch. Customer Relationship Management (CRM) is a well-established process to try to achieve this, but this customer lifecycle 'relationship' starts at the first contact with the customer (when the customer is still a contact or enquirer).

Loyalty marketing is a strategy based on increasing and retaining existing customers through incentives such as free gifts, discounts and/or exclusive access. Loyalty marketing efforts aim to build trust and reward customers for their continued commitment and loyalty to the business.

Martech describes the relationship between technology and marketing, with the intention of providing useful tools to meet marketing objectives. However, these tools are not one-size-fits-all - marketers need to choose from a broader martech market to meet their unique initiatives. When looking at the market as a whole, we are looking at the martech landscape.

The general difference between B2B and B2C, is that in the case of B2C, the transaction may have information asymmetry i.e. the customer may have less information than the business. In B2B however, there tends to be less information asymmetry because businesses can hire legal staff and professional consultants to negotiate transactions better. 

Customer loyalty is vital for the growth and long-term survival of your business. 82% of companies agree that it is cheaper to retain old customers than to acquire new ones. But how do you break out from the competition and connect with your audience in a way that encourages their loyalty? If you're wondering how to build customer loyalty, read on as we share proven strategies for building and maintaining these valuable relationships.

A content calendar (also called an 'editorial calendar') is a written schedule of when and where you plan to publish upcoming content. Content calendars typically include upcoming posts, status updates, planned promotional activities, partnerships and updates to existing content. 

Businesses tend to be motivated to create and share more content, but the scarcity of time and human resources often gets in the way. A content calendar is a simple way to overcome this problem and make the best use of your company's scarce resources. It's an effective tool for coordinating content creation and helps you divide your team's upcoming workload into clear, manageable units.  

Mobile apps provide business owners with an excellent opportunity to improve their company's marketing activities, optimise workflows and even cost efficiency. They're also the perfect platform to leverage if you have an idea for your next big hit, like Instagram or Uber. 

Data-driven insights, data management and data-driven marketing strategies are popular buzzwords, but the primary force behind all of them is improving the customer experience. With so many options available to the modern consumer, countless organisations are battling over who can create the most meaningful, engaging experiences and how to use data to create them.  

When it comes to conversions, email is the king of marketing tactics, because in B2B marketing, email has the highest ROI over all other digital channels. However, this ROI only happens if your campaigns are able to convert your email audience into buyers. Changing some elements of your email campaign can be the key to improving conversion rates. Sometimes something as simple as fine-tuning the subject line can make the difference between high and low open rates. This article outlines five basic steps your marketing team should implement to increase the conversion rates of your email campaigns.

What is A/B testing for emails?

Email A/B testing, or split testing, is the process of creating two versions of the same email by changing a variable and then sending it to two subsets of the audience to see which version performs best.

In other words, email A/B testing pits two emails against each other to see which one is better. You can test large or small elements to gain insights that will help you do things like: update your email design, learn about your audience's preferences, and improve your email's performance.

As companies move from an intuitive decision-making process to a data-driven decision-making process, employees need to acquire certain skills to get the most out of data. These skills fall broadly into two camps: technical and soft skills. These skills go hand in hand and are equally important. 

Loyalty programmes are known to improve the brand experience for more than 80% of customers. But you need to ask the right loyalty program questions before you start setting up your rewards program, otherwise it may not be successful.  

Chatbots are now being used by large, medium and small organisations to streamline business workflows and reduce customer service costs. Chatbots provide seamless self-service options for your customers and employees. They help IT support, HR and customer service teams focus on productive activities and reduce the time and effort associated with mundane tasks.

A digital call centre is a customer service activity that provides support to customers through digital channels such as email, chat, SMS, social media and others. Support for these channels is usually provided alongside traditional telephone customer service. 

KPIs are only really effective if the right people have the information they need - in a way they can understand - to make better decisions. KPI dashboards are a great way to get insights from KPIs to the people who need them. 

Data is being generated at an increasing pace. According to Statista, the total volume of data in 2020 was 64.2 zettabytes; it is forecast to reach 181 zettabytes by 2025. That much data can be overwhelming if you don't know where to start.

A customer loyalty program can help organizations better retain and understand their current customers and target audiences. These nine steps can lead to a successful program. Customer loyalty can increase revenue, improve sales and enable business growth, so organizations have begun to focus more on retention strategies, such as customer loyalty programs.

Customer relationship management (CRM) software has evolved from a tool to help sales teams store customer data to a versatile node that manages an entire enterprise's technology suite. It can add huge value to your business, but its effectiveness is determined by how well it integrates with your existing processes.

One of the key methods that has emerged in the world of digital marketing over the last decade is data-driven marketing, a strategy that allows brands to reach audiences at a level that was unprecedented before the internet changed the way data was collected and processed.  

If you look at all the successful companies, you will find that they all have one thing in common, and that is that they use their database properly. We live in a data-driven era where data owned by the company is given higher priority than profit and sales. It is data that enables companies to turn relationships into customers.

The data warehouse helps to build accurate forecasting models and identify effective trends. When building a data warehouse, it is important to identify the next steps and to carefully address each step.

The General Data Protection Regulation or GDPR has overhauled the way businesses process and manage data. Our guide to what you need to know about GDPR explains what the changes mean for you. 

Successful data-driven businesses strive to improve data quality while reducing data organisation and preparation time. The goal is to create data that is ready for analysis quickly, and the best way to do this is to make data intelligent.  

With fines for non-compliance increasing and customers more concerned than ever about their personal data, consent management should be at the top of the priority list for all companies in 2022.

Automation is becoming increasingly necessary for businesses to remain competitive. Here are some key steps you should take when you start implementing automation in your office.

Data scientists use their expertise in different data disciplines to help companies interpret and manage data and solve complex problems. They typically have a background in IT, modelling, statistics, analytics and mathematics - combined with a strong business acumen. It is the combination of esoteric intelligence and practical knowledge that makes a data scientist so valuable to a company.

A data analyst collects, cleans and studies data sets to help solve problems. For marketing companies, they are tasked with deciding which customers should a company target in its next advertising campaign?

Benchmarking tools can help organisations to improve efficiency, identify areas for improvement and develop processes that can help grow teams and the business. Maturity models are tools used by software development and business-oriented companies to measure the success of their processes and management style. Using a maturity model to evaluate your operations can help you understand the different types and how they can benefit your organization.

Agile marketing is a mindset, not a methodology.
When you go out to a client and introduce agile marketing, you're not just asking them to adopt a new practice (although that's part of what's needed). We're not just asking for a new way of doing things (although that search needs to happen). We're asking them to adopt a new way of thinking.

We hear about data, analyzes and the fact that (almost) everything in online marketing can be measured, for years. “Data-driven” (data-driven business, decision making, or marketing) has become a buzzword. But what does that really mean? Are your business and your marketing data-driven or not? Probably the latter answer is the correct one.

This article discusses the key differences between insourcing and outsourcing and helps you choose the best option for your specific business needs.

Marketing is everything a company does to attract and maintain a relationship with its customers. It is not an exact science, but it is getting better. The biggest question companies have about their marketing campaigns is the return on their investment (ROI).

Data-driven marketing is the optimisation of brand communication based on customer information. Data-driven marketers use customer data to map customer needs, desires and future behaviour. Such insights help develop personalised marketing strategies to maximise return on investment (ROI). 

We are proud that Nitro Communications' application "Building International Relations and Foreign Market Expansion at Nitro Communications Kft." has been successfully funded, opening up new market opportunities for our company.

In 2017 the Economist published a report titled “The World’s most valuable resource is no longer oil, but data.” Following thism naby industry experts and publications hailed “data” and “data-driven decision making” as the next big thing in business. As more and more companies and institutions began to realize the power of using data, there emerged the phenomenon of a “data-driven organization.”

Digital professionals typically have many hurdles to jump when applying for roles, so helping talented digital candidates find great roles directly benefits all parties involved in the process. To help ensure you're attracting the right candidates for your vacancies, here are our top ten tips for recruiting (and retaining) the best digital talent.

Business reports are valuable and essential tools for any enterprise regardless of size or industry. They provide a means to track and analyse the performance and overall health of the business while identifying areas for improvement and opportunities for growth.

OMTM is selected as the number that the team expects to have the greatest impact on growth over the next 2-4 months. The concept of OMTM was coined in 2013 by Alistair Croll in his book Lean Analytics. He has worked with a number of startups and noticed that startup founders and marketers are quickly distracted by "vanity metrics" and other numbers that only distract from growth.

Customer reactivation is one of the most important tasks of many CRM managers. The focus here is on customers who have not made a purchase for a long time. After all, when customers do buy, there is a high probability that they will do so again. But what can you do if no further purchases are made? This article explains how you can successfully reactivate your inactive customers. 

Whether you're just starting out in content marketing or have been using the same approach for a while, it never hurts to review your content strategy plan and make sure it's up-to-date, innovative and engaging for your prospects and customers - no matter when and how they want to buy.

A customer journey map is a visual storyline of every engagement a customer has with a service, brand, or product. The creation of a journey map puts the organization directly in the mind of the consumer, so they can see and understand their customer’s processes, needs, and perceptions.

Software as a service (SaaS) is a way of delivering applications as a service over the internet. Instead of installing and maintaining software, you can simply access it over the Internet, freeing you from the complexities of software and hardware management. 

The purpose of programmatic advertising campaigns is often clear: to increase conversions and engagement. However, not all digital marketing conversions are the same. Knowing the difference between hard conversions and soft conversions can help you influence messaging and target audiences. 

The status quo for marketing has changed in the digital landscape.
The future can be compelling and yet frightening at the same time.  The slew of changes in technology, market conditions, and other facets means that there is a lot that could go wrong: A new trend, technology, or competitor can drastically change the status quo, leading to significant hurdles for businesses who are forced to play catch up.

We often hear about all the new technologies available to marketers and their many benefits, from data analytics and reporting to social listening and personalization. We hear at conferences why people are adding new tools to their stack, but we don’t always hear how they accomplished it. The following steps outline key steps to include when you’re thinking about implementing new marketing technology.

It's pretty clickbait to claim that Google has killed the cookie. It would be more apt to say that Google has taken a landmark step against bad cookies - to protect user privacy. The truth is that the crackdown is focused solely on third-party cookies, which we believe (and we're sure many responsible internet agencies believe) is good for consumers and makes the internet a much safer place.

The research question is one of the main points of the work. You need to determine whether a task is urgent or not, or whether it is important or not, to see where your priorities lie. To know how important a task is, you need to know how it relates to your research question.

Whether you're launching a simple survey or planning a large-scale project, the quality of the assignment has a big impact on the value you get from your research. While it may take some time and effort to prepare a research brief, it will undoubtedly be time well spent - leading to better results and return on investment, as well as saving valuable resources.

Planning or strategising a marketing campaign is an important step that most marketers skip. More than half of B2B organisations don't even have a well-defined marketing strategy, so how can they find the time to plan a campaign strategy? 

When setting specific marketing objectives to support your long-term goals, it is good practice to use the widely used SMART objectives. SMART is used to assess the suitability of different strategies or targets for improving the whole range of business processes.

Developing personas and segments is a critical step in developing a personalisation strategy for your business. The terms "persona" and "segment" are often used interchangeably to group and define customer characteristics and profiles, but the truth is that the words mean two different things and differentiation is important.

Marketing strategies vary widely from industry to industry; however, no matter what kind of business you are talking about, they all have one thing in common: a proactive marketing strategy is the best approach and will deliver the highest return on investment. In this article, we analyse the difference between proactive and reactive marketing. Specifically, we look at what makes proactive marketing the best resource in a crisis situation. 

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel. A successful lead nurturing program focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need to: build trust, increase brand awareness, maintain a connection until prospects are ready to purchase

Lead generation has changed a lot in recent years, but it still plays a critical role in building relationships, generating qualified leads and ultimately closing deals.

Segmentation allows you to learn more about your audience so you can better tailor your messages to their preferences and needs. Targeting a specific segment that is likely to be interested in your content or product is much more effective than targeting an overly broad audience. In our next article, we will discuss current trends and the future of segmentation.

Every company needs to invest the time and energy to make innovative improvements. We are proud to announce our in-house artificial intelligence and location-based marketing support systems.

Creating a B2B loyalty programme is an excellent way to reward customer trust and loyalty. Long sales processes and high customer acquisition costs quickly make it clear (a business premise that in itself sounds a bit cliché) that it is much more expensive to acquire a new customer than to keep an existing one. 

The widely known Notebook.hu webshop nationwide and the related physical stores in Budapest and the largest rural towns together provide one of the most comprehensive retail networks in the country in the computing segment. 

The widely known Notebook.hu webshop nationwide and the related physical stores in Budapest and the largest rural towns together provide one of the most comprehensive retail networks in the country in the computing segment. 

The right use of data is in everyone's interest - the consumer's, to present relevant, personalised information, and the company's, to make more effective, data-driven business decisions. But data alone is not enough, it is very important to process and interpret it. The many different data visualisation systems help in this process. 

The right use of data is in everyone's interest - the consumer's, to present relevant, personalised information, and the company's, to make more effective, data-driven business decisions. But data alone is not enough, it is very important to process and interpret it. The many different data visualisation systems help in this process. 

Marketing automation software, as the name clearly suggests, helps to streamline marketing communication (or lead generation and lead nurturing in sales terms) processes and to evaluate results more effectively.

On 12 June we held the first Data Marketing Day at the Umbrella House in Óbuda. The event was organised in cooperation with PPH, the publisher of kreativ.hu. Three people from Nitro were represented in the professional programme.

In cooperation with Weco Travel and Nitro Sales/Marketing, we identify and manage the mid-sized business travel sector with a potential interest in business travel by processing a B2B database of 130,000 data, using a Lead Forensics tool and a customer journey design.

In the following article, I will try to explain in several parts how marketing automation can benefit us, what difficulties we should be prepared for, how to define our plans and how to reach out for help to achieve the greatest possible success.

For the second time this year, NitroSports exhibited with its own stand at an internationally renowned event, after CEBIT in June, the last time at the ISC 2018 sports trade show in Geneva, Switzerland, on 4-5 December 2018.

It was a pleasure to personally host the many different sports represented at club or even federation level from all over the world, with whom we hope to move to a new level soon as a result of a possible collaboration.

We are delighted to build on the successful results of the past year and to continue to leverage the value-added potential of the Beresalexandra.hu food ordering service user database in 2019 with even more complex marketing automation techniques.

Coming soon!

The Nitro Communications team visited Krakow for a two-day SALESmanago training, where we had the opportunity to further deepen our existing marketing automation knowledge and get a taste of new and planned features.

We have already written an informative piece on the new, single European data protection regulation, but the length of the topic and its implications are so wide-ranging that we could not condense all the information into a single post, so let's continue on the path we have begun. What other rights does the data subject have and what other obligations does the controller have?

In today's world... so anyway, there's a lot of people throwing the word around in all sorts of contexts. In fact, it's actually been in the public consciousness for over two hundred years, ever since the steam engine was first created. But what does automation really mean in online marketing?

Coming soon!

We were recently honoured to receive a Bronze Award from the creative profession for our work for one of our partners, and we thought it would be useful to give you a brief summary of our views on the elements of retailer loyalty programmes that we consider to be most important.

Almost all e-commerce operators have heard that the European Union has harmonised data protection and data management rules, but what does this mean in practice? In our two-part article, we will explain what rights data subjects will have in relation to their data processing and what obligations data controllers and processors will have.

We are pleased to announce another professional recognition, the fruit of our partnership with Ariston Thermo Hungária Kft.