Why marketing automation in the beauty industry is a must?

What and why should you automate?

Automated messages help you to inform your customers about your best offers at the most appropriate time.  

With built-in email, pop-up and webpush templates, you can save time and create visually appealing content.  

Easily segment your target audience to communicate with your customers in a personalised way. Draw their attention to products that specifically address their beauty needs.

And if you want to offer extra benefits to your loyal customers, you can do it playfully. Automation also supports you in your loyalty program.

Relevant offers for your existing customers

Marketing automation is like having a best friend who knows exactly what you need. Without having to ask.  

Indulge your customers, show them how much you know them: offer them a regenerating face mask at a stressful time of year or an eye shadow in a colour to match their eyes based on their previous purchase - all automated.

Retaining existing customers and building their loyalty can be a pillar of your business.

Vibrant offers for young people

The young generation wants to keep up with beauty trends almost immediately. With marketing automation, you can get your latest products, collections and seasonal items to them with a single click. Got a smart make-up mirror? Or a new hair care idea? Share it with them and win their hearts.  

Beauty tips for hobbyists

Those with a serious interest in beauty care deserve special attention.  

Use automated emails to give them beauty tips, make-up techniques or skincare tricks that they can use to beautify themselves in the comfort of their own homes.  

This way, they can better experience their beauty and be convinced of your expertise and brand credibility.

Professional events for the real professionals

The true wonder of the profession lies in the special events. Marketing automation opens up new horizons in this field.  

There is always room in the calendar of professional make-up artists and beauticians for a new workshop or show.  

An automated invitation to the latest professional event or a personalised summary of the event will help professionals become even more professional, while you can draw their attention to your business and products.  

Loyalty programme for your loyal customers

The beauty industry is exactly the kind of business where your target audience often buys, and often with a dedicated and brand loyal following.  

Take this opportunity to introduce a loyalty programme and benefit your loyal customers! Marketing automation handles this. You just sit back and enjoy your relationship with beauty lovers even closer.

Every moment in the beauty sector is a new opportunity to make your customers' beauty and confidence soar. To get it across to them, you'll also want to deploy technological support. 

Enter the exciting world of marketing automation! Every offer you make will be a personalised message to them, so you can deliver a truly beautiful customer experience.