The Nitro methodology to create an effective loyalty programme for you!

Agility and data-driven DNA of Nitro

We believe in agile methodology. That's why we guide our customers step-by-step, milestone-by-milestone, through our work together. This ensures that our partners can respond to market changes in a cost-effective, fast and flexible way.  

If you don't already know: we're obsessed with data-driven. Because good decisions can only be made after in-depth analysis of information. This not only helps to optimise the use of resources, but also improves customer satisfaction and loyalty, as loyalty programme messages and offers are better aligned with customers' real needs.

The Nitro methodology - how do we work?

Establishing a loyalty programme

Before implementing a loyalty programme, it is essential to gather in-depth information to ensure that the programme truly serves the company's business objectives and customer needs.

Data analysis and research 

Why is research and analysis needed? Because the data and insights collected allow us to design a tailored, effective and scalable loyalty programme that is sustainable in the long term.

Designing the plan: concept version and detailed concept development

The next step is to summarise the information gathered and create a framework of possible concepts.  

From these, you choose the one that really fits your goals, your product/service and your customers, and we develop this one version in detail.

Implementation solutions

Choosing the right IT solutions is essential to ensure that the programme itself and customer communications are smooth and reliable.  

Are you thinking of a custom development or a box solution? We highlight the pros and cons of each option to help you make the best decision.

Designing loyalty programme communication and operations

Through a well-planned and executed communication strategy

• your customers identify more with your brand
• Customer loyalty will be stronger
• differentiate yourself from your competitors

In this phase, we will develop the customer journey and the communication strategy and automation for each stage of the customer journey to achieve your goals.

If you need it, as an independent platform consultant we can also help you choose the right software.

The finishing touches: development and implementation 

By then, the programme is finally no longer just a concept!

The selected technological solutions are customised and implemented. Fine-tuning allows you to present your loyalty programme to your customers in its most optimal form.

Operation and support

Nitro can help you not only with implementation, but also with operations.  

And why is that good? Because our analytical capabilities, data-driven approach and creativity can help you increase program effectiveness, as well as provide in-depth analysis of customer behavior and smooth adaptation.

When should you contact us?  

Three paths to success

From the ground to the sky

If you're just planning to launch a loyalty programme, we can help you brainstorm, research and conceptualise.

Expert insight

Already have loyalty programme plans and data in place, but want an expert's eye to see if it's the right direction? You've come to the right place!

Renewal

Even loyalty programs that are already in place need a refresh sometimes. You can trust us to do that (too).

Building and running loyalty programmes is not an easy process, but with Nitro's methodology, success is within reach.  

If you need a professional, flexible, structured and unique approach, contact us and we'll talk you through what we can do to help.