Customer Journey

As part of our automated marketing campaigns, we design Customer Journeys - customer journeys in which interested parties make decisions to move in the directions we specify. Because their decisions are determined by their level of information and engagement, it is essential that we use our existing data to think carefully about how we can move them towards our conversion end goal as quickly and confidently as possible.

Successful Customer Journey planning must take into account our prior knowledge of their segment.

How do we build a campaign for people we know nothing about? As a first step, it is essential to collect data about them. To do this, we need to communicate with them with content and questions that will both help us identify the next step and, based on our assumptions, find solutions to their questions and problems.