Loyalty Program

The primary goal of loyalty programmes is to retain our customers over the long term, and to keep them engaged and loyal to our brand. Regular communication and providing them with benefits that help maintain their interest and motivation in our product or service is an essential means of achieving this.

As part of our loyalty programmes, we can organise point collection campaigns, club programmes. We can issue loyalty cards and coupons to give them a variety of discounts. It is important that loyalty programmes are based on exclusivity and priority, so we need to make sure that the benefits of our loyalty programme are only available to those who are members. If we make the same services and promotions available to everyone else, we can easily lose our potential base.