CRO

Conversion Rate Optimization. Creating this is the basis for making your sales or marketing campaign measurable, so you have analysable data on where, how and how to shape your processes to be more successful.

The first step is to place the right conversion pixels and code snippets on the landing page where you want to measure. This requires a minimum of developer knowledge, because the code snippets that can be easily generated in the various advertising accounts (Facebook, Google Ads) need to be inserted into the lines of code on our website. The data will then be visible in the analytics.

Our task does not end here. After all, we need to draw the right conclusions from the information we receive in order to improve our reach. This requires many years of experience and knowledge in analytics and optimisation, so it is worth hiring an expert if you want to get a return on every penny you spend.