Aftersales Marketing
Once we have converted a Lead into a customer, our work is not over. In fact, long-term retention of one-time customers is one of the most important focuses in marketing. After Sales Marketing is the term used to describe activities that seek to encourage repeat business, i.e. to encourage the customer to buy again. To do this, it is important to know how satisfied they were with our product, so we measure customer satisfaction and seek to learn more and more about them. We may be able to sell them something else, a related product or service that is related to or complementary to the previous one.
That is why it is important to provide content that educates, promotes products that are useful to him and leads to long-term engagement.