Automated success: pioneering marketing solutions for the training sector

Effective communication is a key word in all areas, but especially in the training sector. It can visibly increase course enrolments and student loyalty.

If you've ever felt that sending out messages at the right time with the right content isn't so easy, read on! Because it's good to know: some useful tips and automation can make this process easier.

Keep in touch with your former students!

Signing a training contract with a new student requires more time and resources than with an alumni.  

Why? Because old students, if they were satisfied with your previous course, no longer need to be convinced of the quality and usefulness of your training.  

With marketing automation, you can create a catalogue of your latest training in no time. This, sent out as a newsletter, increases the chances that you'll soon see your former trainees again offline or in your virtual classrooms.  

Tell your prospective students!

First impressions are golden!  

With marketing automation, you can find your potential learners with tailored messages, showing them why you're the right place to learn.  

If you're expanding your offering with a new course, special offer or promotion, a lightning-fast email promotion will get the word out quickly.  

Help insecure website visitors!

When prospective students browse a training course on your website, a well-constructed automation will be on its way to send them detailed information about it.

Doubters can then get all the information they need right at their fingertips and be more easily persuaded to take the plunge with you.

Support for current students

Students already studying with you may need a little extra attention during their studies.  

How about sending them a satisfaction questionnaire or asking how you can help them?

By taking this seemingly small step, you can show them that you take their opinions into account and try to tailor your service to their needs.

The results speak for themselves

What can you expect when you implement these solutions?  

Higher open rates, more clicks, more satisfied customers and higher conversions.

Final thought

Marketing automation, if used well, can easily boost your sales and marketing processes.

By leveraging the technologies at your disposal, you can provide your audience with a service that will set you apart from your competitors.