BalatonBike365 and Nitro together to boost tourism around Lake Balaton

Our client, BalatonBike365, has set itself the goal to show that Lake Balaton and its surroundings offer countless wonders for (cycling) tourists all 365 days of the year.  

Whether it's bike tours, service poles, cyclist-friendly service providers, special programmes and competitions - whatever they do, they will convey the Balaton atmosphere in a way that will make everyone want to get in the saddle.

Targeted messages

If you talk to everyone, you talk to no one.  

So, as a first step, we set up the target groups and their characteristics for BalatonBike365. We assessed their needs and desires, so we developed profiles of ideal customers and the communication messages we wanted to send to them.

We defined exactly who we wanted to target, what content we wanted to target, and we implemented this strategy throughout the entire customer journey. Where the target group covers many different personas, it makes sense to use research as a tool.

Choosing the right marketing automation

It's easy to get lost in the maze of marketing automation. Especially when the target audience is not only consumers (B2C) but also businesses (B2B).

What works for one company may not be as effective for another. Today, there is a huge range of marketing automation software to choose from. On the one hand, this is good because you are more likely to find the right one. On the other hand, it makes the choice very difficult. This is why we recommend that anyone who really wants to find the ideal marketing system should consult a specialist consultant or agency. Thanks to the experience of an expert who has seen a lot, he or she will have a better idea of which software would be best suited to which functions.

This was the case with BalatonBike365. After exploring what purpose and what resources they were looking for automation for, we examined each software step by step, their advantages and disadvantages, and then together we selected the one that best met their needs. This allowed them to save time, segment their messages more accurately and automate their processes.

Social media 

A közösségi média ma már elengedhetetlen része a marketingnek. Itt szinte mindig mindenkinek jól jön támogatás. A BalatonBike365-nek is. És mi ebbe örömmel ugrottunk fejest.  

Segítjük őket a havi tartalmak tervezésében és publikálásában, ezzel is erősítve kommunikációjuk hatékonyságát, az élő, aktív online közösség kialakítását és márkaismertségük növelését. 

B2C e-mail communication

Life has not stopped with social media! We were ready to conquer the e-mail accounts of BalatonBike365 fans.  

With professional teamwork, we schedule regular bi-weekly emails sharing interesting cycling tips, recommendations and professional news.  This allows us to get in front of our target audience, educate them and strengthen their loyalty.

And, to keep it that way, we conduct continuous feedback and results analysis to see what our target audience's needs are and how we can tailor our content accordingly.

And the results? Although we are still at the beginning of the journey towards our goal, the results are encouraging in the short term:  

The readership rate of the newsletter is stable at almost 50%. The bounce and unsubscribe rates are below 1%.

The number of newsletter subscribers in 2023 is up 161% compared to the previous year. 

B2C e-mail communication

Life has not stopped with social media! We were ready to conquer the e-mail accounts of BalatonBike365 fans.  

With professional teamwork, we schedule regular bi-weekly emails sharing interesting cycling tips, recommendations and professional news.  This allows us to get in front of our target audience, educate them and strengthen their loyalty.

And, to keep it that way, we conduct continuous feedback and results analysis to see what our target audience's needs are and how we can tailor our content accordingly.

And the results? Although we are still at the beginning of the journey towards our goal, the results are encouraging in the short term:  

The readership rate of the newsletter is stable at almost 50%. The bounce and unsubscribe rates are below 1%.

The number of newsletter subscribers in 2023 is up 161% compared to the previous year.

Online advertising

Google and social media advertising can be a real breakout point for businesses. We help BalatonBike365 effectively reach current customers and attract new ones with our advertising strategy and creative materials.

When it comes to advertising, we're the smiling neighbors that will knock on your digital door with a friendly smile. Our team of copywriters, graphic designers and PPC specialists deliver non-intrusive, yet eye-catching and well-performing ads - and our clients have experienced it.

As a result of our collaboration, BalatonBike365 entered the online space with a successful digital marketing strategy.  

We were able to get a taste of the world of cycling in Balaton. We had such exciting adventures that we are sure we want to ride with BalatonBike365 for a long time.

If your business needs professional and professional marketing support, contact us!