Automation - the present & the future of the marketing
In today's world... so anyway, there's a lot of people throwing the word around in all sorts of contexts. In fact, it's actually been in the public consciousness for over two hundred years, ever since the steam engine was first created. But what does automation really mean in online marketing?
If we want to imagine what we could do with such software, we first need to clarify our own goals. What do we want to achieve? Bigger profits, amazing numbers? When do we want it? As soon as possible, if possible yesterday? What are we doing to achieve this? Do we use free modules, because that's enough, nobody clicks on the pop-ups anyway, but at least it's trendy, it's on our website and once we have it installed we don't bother? Hm? Sound familiar?
I think we see where the problem is. That's why, over the next few months, we'll be walking through the stages of marketing automation, with the help of Europe's fastest growing automation solution, SALESmanago.
To start with, marketing automation is a process, a continuous evolution that, like music, requires humility and the acceptance that you won't get great results after a week of practice. But if we are persistent, in our case willing to invest time in the implementation period, segment our automation database properly... well, the sky's the limit!