DMD - Focus on database marketing
On 12 June we held the first Data Marketing Day at the Umbrella House in Óbuda. The event was organised in cooperation with PPH, the publisher of kreativ.hu. Three people from Nitro were represented in the professional programme.
The event was opened by Tímea Schlégl, Communications and Operations Director of the Kürt Academy.
Dóra Benczik gave a presentation on the meeting of database and content, explained what inbound marketing is suitable for, why online content and blogging play an important role in the life of a company, and how social media, SEO and email marketing complement all of this.
Dániel Wéber's presentation showed participants how to put together a simple toolkit for marketers and salespeople that really helps the business.
Data and creativity. László Ördögh's presentation showed how to bring the two together and gave some juicy international examples to support his point.
Krisztián Kronome and Tibor Varsányi gave a presentation on data marketing tools, B2C and B2B tools supporting data collection. By the end of the presentation, everyone was clear about what was in the data wizard's hat.
In Zoltán Herczeg's presentation, the participants could hear about the automated marketing solutions used at repjegy.hu and how they were able to increase their revenue from emails several times over with a few simple rules and newsletter communication.
Modern customer relationship and customer journey management in the financial sector. Gergely Molnár's presentation showed the spread and importance of marketing automation.
Fanni Karakas presented on the role of data-driven marketing where there is no direct customer contact.
The event was sold out, and feedback showed that participants were satisfied with the content of the presentations. András Pogány, our Managing Director, drew a "mini Lead Generation Campaign" among the attendees, which the lucky winner can tailor to their own needs. At the end of the event, participants had the opportunity to ask the speakers any questions they had and the event was closed with a standing reception.
The focus of the presentations was of course on marketing automation. If you are interested in the topic, you don't have to wait long for the presentations, in the meantime you can find more information here: https://nitro-communications.com/hu/szolgaltatasaink/marketing-automatizacio/