Customer-specific customer journey design for Weco Travel
In cooperation with Weco Travel and Nitro Sales/Marketing, we identify and manage the mid-sized business travel sector with a potential interest in business travel by processing a B2B database of 130,000 data, using a Lead Forensics tool and a customer journey design.
Our company connects marketing and sales infrastructure in a way that is unique in the market, delivering measurable, tangible business growth for our customers through data analysis. We use big data technology solutions and Lead Forensics tools to perform lead generation in the initial phase, pre-screening leads in the most relevant way for the client's service.
In the pre-qualification phase, we identify and manage leads within the framework of an eDM campaign using a customer journey designed for Weco Travel. During this process, the eDM content presents the most relevant service package for the potential customer.
The eDM is supported by a landing page, which is accessed via a CTA. Clickers and newsletter subscribers are considered as pre-qualified leads in the later stage. The landing content is partly the same as the eDM, but with extended informative content to further promote Weco Travel.
From the pre-qualified Lead database that has passed the pre-qualification stage, we will mine the potential customers (Opportunity) in the qualification stage, mainly from the mid-market.
Using our 50+ person call centre infrastructure, we perform service-specific profiling, identifying potential leads for long-term conversion based on questions dissecting potential organisational, destination, travel patterns, annual spend and revenue.
These Leads are managed using a unique quality assurance method and are guaranteed to be only real leads who have expressed an intention to use Weco Travel's services as a client within a defined timeframe.