Innovation at Nitro: localisation and artificial intelligence

Inspired by our experience, we are adding two new platforms to our arsenal of proprietary software, which are unique in the marketing industry, both in Hungary and in Europe, as part of our market-driven R&D innovation project.

Our developments will help to exploit the potential of machine learning and location-based marketing. As part of the fourth industrial revolution, artificial intelligence is now ubiquitous in some form or another without most people even knowing they are using it. We were one of the first in the domestic marketing arena to develop our own AI platform, ASAI will support our existing services and will be embedded in several new services to help our clients. Our in-house development will include superior segmentation capabilities, emotional monitoring of marketing messages and unique metadata collection to help our clients, among others, to learn directly from their own customers why their services are successful or not. In addition to artificial intelligence, Nitro is also developing a new marketing tool that will help our customers make the most of the location data of their user base. Location-based marketing is not a foreign concept, but ROX will open up a new direct digital communication channel between our customers and their own users.