Data-driven sales and marketing program for Notebook.hu
The widely known Notebook.hu webshop nationwide and the related physical stores in Budapest and the largest rural towns together provide one of the most comprehensive retail networks in the country in the computing segment.
On the one hand, a well-established brand online provides strong organic traffic, while stores in strategic locations also attract strong traffic, complemented by brand-focused stores.
During preliminary business discussions, we identified that a data-driven sales and marketing programme supported by an advanced tool would provide the company with a step up opportunity. Through the analysis of existing data, our company is able to link marketing and sales structures in a unique way that results in tangible, measurable business growth.
What steps have we put in place?
- In a highly competitive sector, the competitive advantage is the quality of service due to the high pressure on the price side. This is effectively supported by real-time and personalised responses to consumer behaviour.
- Encouraging new contacts to buy and optimising the purchase frequency of existing contacts can be effectively supported by marketing automation.
- The ability to engage and generate a new purchase demand can be further enhanced by leveraging inbound marketing into the program, by delivering blog content that is slowly aging in time to the right places.
- Ultimately, customer value can also be significantly increased by monitoring, segmenting and profiling contacts and building on this with personalised communications and automated application of cross-selling and up-selling techniques.
In addition to email and live chat channels, web push notifications will be introduced soon, and a new automated journey will be used to welcome new registrations and subscribers. This will be followed by the introduction of several specific segmentations to profile and direct interested parties to the right customer journeys.
The data-driven sales and marketing programme delivered on the SALESmanago platform will be enhanced with a number of additional automations and tools to increase sales and marketing efficiency.
The Nitro team has extensive experience in data-driven sales and marketing. Check out our marketing automation packages, let's explore the potential of your business together!