Consumer discount schemes

Marketing professionals - especially experts in the online space - are nostalgic for the days when loyalty programmes were simply a way for customers to collect points on a card and redeem them for discounts. In their day, of course, these were revolutionary ideas, but now consumers are used to them, or at worst tired of them. And in the online space, where data is the main value, these card loyalty schemes have lost their relevance.

In the digital world, consumer loyalty programmes are a whole new type of experience.

Traditional programmes have evolved into a highly interactive, convenient and unique digital experience that further engages the brand's most devoted fans. A well-designed digital discount program offers customers a wealth of special services and complex discounts, rather than just points. In return for engagement, the brand offers

• with personalised rewards,
• fun elements,
• unique products,
• a sense of privilege.

In return, a unique data set that allows experimentation, deeper analysis and cross-platform integration.

Creating such a programme is a real art. It's not only difficult to figure out the program - you have to maintain interest with ever-changing, yet always fresh content - but also to extract the results. That's where Nitro Communications can help.

We offer our clients a wide range of best practices, and once the program is launched, we engage in complex behavioral analysis. The data analysis is done in parallel with consumer activity, and in a process supported by machine learning and artificial intelligence, our algorithms can provide excellent predictions of future customer behaviour. This is the win-win that makes even smaller brands worth considering loyalty programmes.