8a x SALESmanago Fallstudie zur Marketingautomatisierung

8a x SALESmanago Fallstudie zur Marketingautomatisierung

The 8a.pl company offers a wide selection of outdoor clothing, both for women, men and children, as well as footwear and equipment from the best producers. It chooses the highest quality products, and already offers three hundred carefully selected brands.


  • Maintaining brand loyalty
  • The need to adjust the offer individually for each client
  • Conducting omnichannel communication that is attractive to the recipient at every stage of the Buyer’s journey
  • Increasing retention and Customer Lifetime Value


  • Lead generation (Pop-ups, Forms, Landing page)
  • Communication with the customers (E-mail, Web Push, On-site communication)
  • On site (Intelligent product recommendations, Dynamic pop-ups, Conversion of anonymous website traffic, Personal shopping inbox, Social Proof)
  • Segmentation (Behavioral, Transactional, Geographical, Declarative, Newsletter activity, Purchase activity -Recency, Frequency and Monetary)
  • Automation processes (Ominchanel abandoned cart recovery, Retargeting after the visit, Educational campaign for new users, User activation campaigns, Customer satisfaction survey (NPS))

Results within a year of implementation:

  • 179 times ROI from SALESmanago implementation
  • 36% percent of supported last-click transactions generated by automation processes
  • 139% OR increase for dynamic emails compared to mass campaigns
  • 394% CTR increase for dynamic emails compared to mass campaigns
  • 39% of transactions supported by SALESmanago
  • 1046 average CLV

Development opportunities

  • Loyalty program
  • Customer Preference Center
  • Mobile Marketing


Source: SALESmanago